Leicester City become the first club in Europe in any sport to offer its fans a checkout-less experience at their home ground, ahead of the 2022-23 season.
In partnership with Levy UK+I, the King Power Stadium will feature the Tap + Go technology that allows fans to purchase food and beverages without having to pay at the till.
Fans would approach a gate and tap their card to gain entry, allowing them to choose items and then are later automatically charged.
Operated by Levy UK+I, the sports and hospitality sector of Compass Group UK and Ireland, the innovative technology utilises AiFi’s artificial intelligence (AI) which is powered tracker to recognise when products are selected. They are then placed into a virtual basket, providing a frictionless experience for fans.
Upon exit, digital barriers will replace checkout tills which take contactless payment.
The Foxes aim to use the technology to enhance the fan experience at the King Power by making quicker purchases and reducing waiting times.
The technology was in operation for the first time during the last weekend of July when the King Power hosted the FA Community Shield between Liverpool FC and Manchester City, followed by a pre-season friendly with Sevilla FC.
Anthony Mundy, Leicester City Operations Director, said: “We are constantly looking at new solutions to improve the stadium experience for fans.
“The launch of Tap + Go at our venue will enable us to take the fan experience to the next level by making it easier than ever for guests to purchase and enjoy our first-class food and beverage offerings.
“We are confident that our partnership with Levy UK+I will continue to make the future of hospitality accessible to our guests.”
Levy UK+I Commercial Director, Rak Kalidas added, “The truly frictionless F&B purchase experience created through Tap + Go marks a major step forward for Leicester City and the fan experience at King Power Stadium.
“In an industry currently teeming with innovation, this technology is a fine example of how Levy UK+I stands out in taking the hospitality sector forwards further and faster.
“We are proud to be working closely with our venue partners to offer guests a revolutionary experience that goes beyond anything currently available in UK stadia."
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